This brief was to propose a fashion event plan for introducing a brand’s new collection. I chose to launch a new sleepwear line for Victoria’s Secret, capitalising on the increased interest in sleepwear/loungewear post the 2020 lockdown. To showcase this collection, the concept was a fashion show titled “The Victoria’s Secret Sleepover”, designed as a themed sleepover event to bring the collection to life.

Considering the brand’s hiatus from this iconic fashion show since 2018, the objective now is to prioritise inclusivity, through both size and gender, catching up to competitors such as Savage x Fenty – appealing to consumers who prioritise authenticity.