As part of my final project for the unit Fashion Promotion Campaign, I produced a sustainable transformational plan for Self-Portrait, to help them improve their sustainability rating.

I proposed producing a modularly designed collection of dresses, with interchangeable qualities, facilitating versatile wear and addressing the ‘wear it once’ culture prominent on social media platforms, particularly impacting women. This approach aimed to inspire consumers to embrace clothing reusability.

As a result, I designed a collection of dresses, followed by captivating promotional deliverables including a series of images and a campaign video. These focused on celebrating beauty while subtly promoting sustainability, as opposed to strong environmental messaging.